Digital Marketing Course

Week 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Digital Marketing Channels and Strategies
• Importance of Digital Marketing in Today's Business Landscape

Week 2: Website Design and Optimization

• Website Design Principles
• User Experience (UX) and User Interface (UI) Optimization
• Mobile Responsiveness and Speed Optimization
• Search Engine Optimization (SEO) Basics

Week 3: Content Marketing and Social Media

• Creating Compelling Content for Digital Platforms
• Social Media Marketing Strategies and Best Practices
• Leveraging Social Media for Brand Awareness and Engagement

Week 4: Email Marketing and Lead Generation

• Building Effective Email Marketing Campaigns
• Lead Generation Techniques and Tools
• Email List Management and Nurturing Leads

Week 5: Pay-Per-Click (PPC) Advertising

• Understanding Pay-Per-Click Advertising
• Google Ads and Social Media Advertising Platforms
• Creating and Managing PPC Campaigns

Week 6: Display Advertising and Remarketing

• Display Advertising Strategies
• Remarketing and Retargeting Campaigns
• Tracking and Analyzing Display Ad Performance

Week 7: Web Analytics and Data-driven Decision Making

• Introduction to Web Analytics Tools (e.g., Google Analytics)
• Analyzing Digital Marketing Performance
• Using Data to Optimize Digital Marketing Strategies

Week 8: Digital Marketing Strategy and Future Trends

• Developing a Comprehensive Digital Marketing Strategy
• Emerging Trends in Digital Marketing
• Final Project and Course Wrap-Up